In for a Surprise!

In for a Surprise!

There is no denying the fact that children growing up love to collect and gather up dolls to make playdates with their friends and even sometimes with their siblings and parents. Toy companies have been in a constant challenge to make something that would appeal to children that is new and trendy and goes hand in hand with today’s developing society.
MGA Entertainment C.E.O. Isaac Larian founded in late in 2016 the continuously rising toy brand LOL Surprise in a very daring way that left an impact among children. The LOL Surprise Dolls are big-headed, millennial-inspired fashion dolls that come with multiple colorful accessories and components, each of which comes individually wrapped for a one-of-a-kind unboxing experience. Children receiving the doll packages would not know what doll they got until they open up the wraps of the doll, and they are in for a wonderful surprise.
What made these dolls so popular?
Targeting the age range of 4- to 14-year-old children, it was not just the enormous eyes and eye-popping colors of the LOL Dolls that are fascinating fans. Each doll is a full-on, multi-layered, unboxing experience that is becoming a huge influence of social media since every little accessory has its own tiny container to open. In 2017, in order for the company to reach their target market, they sent the dolls to social media influencers to post how they are unboxing every toy item individually. This caught children’s attention as it is not only the idea of collecting and playing with dolls that was interesting them, but it was also the experience in opening every single item in the box making it an adventure of opening gifts.
The world of the LOL Surprise Dolls has progressed so much since its early days. Each ball has layers that contain stickers, secret messages, mix and match accessories, and finally a doll. Kids do not know which doll they are going to get until they have reached the last layer in the ball. Each unwrap brings a new surprise. Moreover, there are many different editions to these dolls; Series 1, Series 2, Series 3, Bling, Eye Spy, Glam Glitter, Glitter, and Makeover. Each edition has its own line of dolls and accessories all adding up to having more than 50 LOL Surprise Dolls!
These dolls are great for playtime and are amazing to collect. Even older children can enjoy having them in their room as a decorative feature that can remain for long periods of time. These dolls are very colorful and can add a bit of funky style to a bedroom.
Begin the process of unboxing and collecting these wonderful dolls on ToysRus today!