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about us

With more than 70 years in the toy business and 700+ stores worldwide, Toys“R”Us®️ is known as the toy authority for generations of parents and children alike.
Marketing Services and Commercial Projects Operation Company (Tasweeq) is the sole franchisee of Toys R Us in Saudi Arabia. We started our operations in 1996 with our first location in Riyadh. Since commencing our operations, we reinforced our presence in Saudi Arabia with a network of 17 stores across Riyadh, Jeddah, Dhahran, Dammam, Al Ahsa, Abha, Al Madina, Makkah, Al Taif


To ensure a happy shopping experience for customers, we offer more than 20,000 of the best toys, games, indoor and outdoor sporting goods, figurines, building blocks, puzzles, board games, remote-controlled cars, dolls, art and craft toys, role play costumes and many other classic toys that inspire creativity and develop cognitive skills.